About the brand
Snehal Singh re-envisions traditional Indian artistry to create contemporary luxury for modern women. Our signature drape variations and appliqué techniques are inspired by cultural references. The wearer experiences subtle moments of textures, handcraft and raw details, all of which are infused into the garments. The design house articulates its values by combining zero waste methodology, culture focused design language and intricate artisanship to create timeless luxury crafted by hand.
A Still from "Draping Stories", Atlanta, 2025
The brand was founded in 2026 by the designer Snehal Singh after her formal training at Savannah College of Art and Design, Atlanta. Her graduate capsule collection “Draping Stories” forms the base of the brand’s visual identity- structured silhouettes, ornate sculptural dimensions, built with lots of handwork and embroideries inspired by her Indian culture. “Draping Stories” won a prestigious Gold Award in the Haute Couture category at the International Design Awards 2026 edition.
