The Brand
Snehal Singh re-envisions traditional Indian artistry to create contemporary luxury for the modern woman. The garments feature Indian fashion in a new light within the global luxury landscape by pushing the boundaries of age-old draping techniques.
Drawing inspirations from the concept of wabi-sabi, and the rebellion of Victorian dress reform movement, Indian heritage sits at the core of the brand to explore how traditional craft can be re-engineered to create pieces with a distinctly modern sensibility and unconventional details.
The brand articulates its values by combining culture focused design language, zero waste methodology, and unconventional details to create contemporary luxury crafted by hand.
THE DESIGNER
The brand was founded in 2026 by the designer Snehal Singh after her formal training at Savannah College of Art and Design, Atlanta. Her interest in fashion sparked at an early age through observations of dressing styles in her mother's village, Mahesua. Her graduate capsule collection "Draping Stories" forms the base of the brand's visual identity-structured silhouettes, ornate sculptural dimensions, built with lots of handwork and embroideries inspired by her Indian culture.
THE VALUES
Holding deep value for the culture, Snehal also believes in being rebellious and breaking patriarchal norms. Her design direction became expressive of her ideas and identity. Therefore, drapes became innovative and expressive, silhouettes became architectural, and raw seam details found their way into the pieces. The brand creates modern luxury wear for empowered and expressive women.
